Programmatic Advertising Simplified

Programmatic advertising is the black box of the marketing world. While many marketers love to talk about programmatic, most wildly misunderstand it’s value and purpose. Put very simply, programmatic is the process buying digital advertising space automatically with computers that use data to decide which ads to buy and how much to pay for them, typically in real time

The primary benefit of programmatic is the ability to personalize and automate media buys to make ads more relevant for consumers. Factors might include target interests we are trying to reach, on what kind of day, at what scale and on what devices. We review demographic and behaviors based on an individual’s internet consumption habits over time.

Our end-to-end buy side platform sheds layers and reduces fees:

The current online ecosystem is based on using multiple vendors to buy, serve, analyze, verify, learn and report on every ad served. Multiple companies require multiple payments, limited transparency, data loss and susceptibility to fraud. We use a demand side platform (DSP) to decide which impressions to buy and how much to pay for them, while publishers use a supply side platform (SSP) to sell ad space to brands. These two platforms are then matched up in real time.