Programmatic Advertising Simplified

Programmatic advertising is the black box of the marketing world. While many marketers love to talk about programmatic, most wildly misunderstand it’s value and purpose. Put very simply, programmatic is the process buying digital advertising space automatically with computers that use data to decide which ads to buy and how much to pay for them, typically in real time

The primary benefit of programmatic is the ability to personalize and automate media buys to make ads more relevant for consumers. Factors might include target interests we are trying to reach, on what kind of day, at what scale and on what devices. We review demographic and behaviors based on an individual’s internet consumption habits over time.

Our end-to-end buy side platform sheds layers and reduces fees:

The current online ecosystem is based on using multiple vendors to buy, serve, analyze, verify, learn and report on every ad served. Multiple companies require multiple payments, limited transparency, data loss and susceptibility to fraud. We use a demand side platform (DSP) to decide which impressions to buy and how much to pay for them, while publishers use a supply side platform (SSP) to sell ad space to brands. These two platforms are then matched up in real time.

Here are just a few reasons why clients choose CTA Media for their Programmatic needs:

  • Proprietary technology suite: Our proprietary technology suite provides unified campaign control, empowering brands through consolidated attribution-based results in a single dashboard.Customizable algorithms: We base each campaign on your individual needs and work hard to meet your goals
  • Proven track record: For over 10 years, we’ve served billions of ad impressions for leading agencies, marketers, and brands across North America.
  • Streamlined campaign workflow: We offer detailed and consolidated reporting across search, social, and display.
  • Improved relevance: We improve the way brands connect with their customers online.
  • Manageable and transparent: Integrated ad serving, programmatic buying, data verification and reporting means less to manage.

When you need actionable data and insights across search, social and display campaigns to make informed, transparent decisions everywhere you connect with your audience, contact CTA Media.